6 years experience
My first role in the window and door industry was as PR & Marketing Manager for HL Plastics – looking after the Liniar brand just at the time it was really starting to take off and be noticed for its great designs and technical properties and the really innovative products in the range.
It was a great time to get involved and in the following years Liniar became a real leading system, growing year on year to the point of being a real market leader.
During my time there, I developed the over-arching marketing strategy, communications plan, advertising campaigns and created new product literature. I recruited two graphic designers and a marketing assistant who all reported to me as we built the team to cope with the business requirements.
We took this new found identity to the FIT Show where during the first two events we were amongst the very largest exhibitors there, and it was my responsibility to organise the company’s presence from concept to delivery including looking after 100 of our key fabricators throughout the event.
As I was new to the industry, I brought a fresh approach and made the brand and products more accessible to the homeowner – this industry loves its technical terminology, but it can often leave the homeowner confused. The work we started then acted as the foundations for where Liniar is today.
Skills and experience
Coming from a graphic design background, I am creative at heart. Having had roles at a variety of large manufacturers including IMI Cornelius and Toyota Material Handling, I have a wealth of experience and skill sets that are easily transferred across any sector.
Having studied and gained my Professional Marketing Qualifications at night school whilst working full time, I understand the value of hard work and dedication. I have found that Marketing is much more than “making things look pretty” – to do it right you need to analyse many factors to ensure you are offering the best products and services for your customers and are doing so within budgets, as well as being able to demonstrate the returns you are achieving on your investment – and that includes your people.
Having the best possible people is every bit as important as having the best product – you need people who understand what the products are, who the intended audience is and how to communicate with them – a product, no matter how great it is won’t sell itself.
In joining the Pace team I want to be able to identify the best marketers there are to support the many brilliant companies who are in the industry; understanding the industry myself gives me a great chance to do just that and to source people who will have the skills and the personality to really positively impact the sector from day one.